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The History of NordicTrack - The Famed Physical Fitness Giant

NordicTrack began in 1975 under the name PSI NordicTrack Inc. by Edward Pauls in Chaska, Minnesota. Pauls designed ski boots for Rosemount, Inc. based in Minnesota. Pauls had studied mechanical engineering, and when the Rosemark Company closed in 1969 he started to focus entirely on his own innovations. He created and patented "outrigger" skis for handicapped skiers. Throughout a nasty and wet training session the idea for the NordicTrack ski device was developed, according to Forbes Magazine. Pauls was a passionate cross nation skier, and he believed that he might duplicate the movement inside so that others may train each month of the year. He then teamed up with national collegiate cross-country snowboarding champ and child Terri so that she may train with a gadget all year around and gain an edge against her competition. His style paired wooden skis with a trademarked fly wheel and one way clutch mechanism. After serious interest in his new item, he then invested his own money and started manufacturing the NordicTrack cross-country skier.

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In 1986, after cautious management from Ed Pauls and a national physical fitness fad, the household run company had an annual earnings of $15 Million a year. When Charles M. Leighton, of the CML Group, Inc. offered him $24 Million for the NordicTrack Company, Pauls sold.

When the company was bought by CML, NordicTrack was still only producing the skier, and Leighton wanted to diversify. In the early 1990's NordicTrack introduced the NordicPower and the Executive Power Chair.

In the Early 1990's NordicTrack was growing with the introduction of stores and Factory Direct showrooms that used all of the NordicTrack lines with substantial discounts. In 1993 stock began to drop, and the company started to experience a decrease in sales. The Business then reacted to the drop with a Additional hints modification in upper management workers.

The 2nd half of 1995, CML's stock fell 60%. The introduction of other physical fitness equipment had replaced the popularity. After numerous brand-new items were presented such as the Ellipse and Abworks sales still did not swing upward. In 1997 NordicTrack made an arrangement with Sears to sell their Brand at all of the 850 retail areas. At this time, Sears was the biggest seller of physical fitness equipment in the United States.

In spite of the major changes, sales in 1997 were continuing to decrease. In 1999 ICON Fitness and health acquired NordicTrack and established a premium line of home physical fitness equipment. NordicTrack is now owned by the very same company that owns some of the most well acknowledged names in the physical fitness industry, such as Weslo, Healthrider, Reebok, Legendary and Proform.

NordicTrack continues to be a leader in fitness technology, and continues to present brand-new items.

In 2006, NordicTrack introduced the Elite 3200 TV treadmill that includes the iFIT exercise programmable cards that allow the user to realize their fitness objectives in a more satisfying manor. Introduced in 06' the Audiostrider elliptical that provides inspirational music and coaching from an accredited individual trainer.

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In 2007, NordicTrack presented Reflex Deck Treadmill. The Reflex deck is an arc shaped deck that reduces influence on the joints by 36%. Also presented in 2007, the brand-new PT3 strength system that provides audio and visual assistance for strength training in the users home for those that enjoy Free Movement Cablecross makers in their clubs.

NordicTrack is an among the very best in the fitness market. ICON and NordicTrack continue to introduce brand-new innovation to the fitness market that is budget friendly to anybody interested in continuing health.

NordicTrack began in 1975 under the name PSI NordicTrack Inc. by Edward Pauls in Chaska, Minnesota. When Charles M. Leighton, of the CML Group, Inc. offered him $24 Million for the NordicTrack Business, Pauls sold. In the Early 1990's NordicTrack was flourishing with the introduction of retail shops and Factory Direct showrooms that offered all of the NordicTrack lines with significant discount rates. In 1999 ICON Health and Fitness obtained NordicTrack and established a premium line of home fitness devices. NordicTrack is now owned by the same company that owns some of the most well acknowledged names in the physical fitness market, such as Weslo, Healthrider, Reebok, Epic and Proform.